Radio Ads for HD Radio

I listened to Fox News Radio today while taking a shower and during the 10 minutes, there were at least three or four ads for HD radios - Best Buy had a commercial about an automobile in-dash HD receiver deck, for instance. Then, there was a more general ad for HD Radio receivers. So I think the skepticism about HD Radio's future might be based upon less information than you might think. If all the big companies are pushing HD Radio, then more likely than not, consumers will want to try it out and if the company who owns the licensing rights to the digital format can insure that customers have a good trial experience in big box stores like Best Buy and Circuit City, then perhaps they can move some units. That was always the problem with Apple computers at Circuit City - inevitably they would be mistreated and neglecting by the sales people unless you encountered the rare mac fan who sold computers at Circuit City. Anyway, I still have hope for the format; nothing is more compelling than listening to the radio - you can do it while you do other things, whereas television tends to dominate your attention.