Tuesday, May 29, 2007

HD Radio Has Only 450,000 Listeners

A new estimate is that HD Radio gets only about 450,000 listeners, compared to over 50 million people listening to internet radio each week. Time will tell if more people begin to adopt HD Radio. Part of it will be compelling programming, maybe driven by more independent content. Imagine your local talk station broadcasting its regular stream, and then two additional HD channels - one hard left, one hard right. Might be a way to reach a variety of listeners. Or perhaps even allow low-power broadcasts on HD so you could even have a neighborhood station. Only problem is, as I understand it, Ibiquity has to license the encoding of streams into HD...

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